Samer is currently the VP of CE-Ventures, a division of the Crescent Group that
endeavours to create and develop innovative businesses that generate a sustainable
social impact and address economic, social, and environmental challenges. This is
driven by the strong belief that such a triple bottom line approach to doing business is
the most effective way to generate shared value for all stakeholders.

Samer comes from an entrepreneurial background with more than 19 years of
experience in the start-up space across a variety of industries, from entertainment to
F&B, e-commerce, media, and healthcare in Canada, the UAE, Saudi Arabia, Oman,
and Singapore. Prior to joining Crescent Enterprises in 2014, Samer was the COO of
Groupon Middle-East where he was instrumental in building the company to its
current leading market position.

Samer is a member of several start-up communities and organizations and provides
mentorship on a personal level as well as through business competitions, universities,
and other organizations such as the Khalifa Fund. He also sits on the investment
committee of Dubai Angel Investors.